To inspire
and make every home
a beautiful home!

Our vision

Be the worldwide leader in home & living eCommerce, by creating the most inspiring customer experience and the most loved brand.

about Westwing

Westwing is a leading international eCommerce company for home & living, offering the latest trends in home décor and furnishing products at exceptional prices. We have already achieved a leading position in 14 markets, among them emerging markets like Brazil and Russia as well as core European markets like Germany, Italy, and France. We serve an ever-expanding customer base of over 30 million members and provide a unique network of more than 3,500 brand partners along with a powerful international distribution and marketing platform.

In less than 6 years on the market, Westwing has grown to more than 250 million Euros in annual sales, and the opportunity ahead of us is massive. We are well funded by a group of renowned investors including Access Industries, Fidelity Worldwide Investment, Kinnevik, Odey, Rocket Internet, Summit Partners, Tengelmann Ventures, and others.

The secret of our success is our international team of more than 1,500 individuals that balances style expertise and creativity with a deeply data-driven business and tech mindset. By living our values, we will keep growing to become the international leader in home & living eCommerce.

Our values

  • Inspiration
    every day

    We inspire our customers in everything we do, to make every home a beautiful home.

  • Customer

    We work for our customers. We strive to make them truly fall in love with our brand, a little more with every action and interaction.

  • Genuine

    We genuinely care about our customers, our colleagues, and our partners. We do not let people down. We are open, honest, direct, and reliable.

  • Drive
    to results

    We get things done, in a fast and lean way, no matter the obstacles in our way.

  • Unique

    We are a diverse and passionate team. We work together with integrity, creativity, fun and energy to achieve incredible things and build a company of true longevity.

  • Ambition
    to be the best

    We strive for excellence and aspire to create the worldwide leader in home & living eCommerce.

Management Team

  • Founders & Global Team

  • Delia Fischer

    Delia Fischer

    Founder &
    Creative Director


    Before founding Westwing, Delia worked at ELLE Magazine / ELLE Decoration / Burda Media as Editor for Home & Living, Lifestyle and Beauty.

  • Stefan Smalla

    Stefan Smalla

    Founder & CEO


    Before founding Westwing, Stefan worked at Bain & Co. as a Senior Manager. In the early days of e-commerce he was a CTO and VP E-Commerce at dooyoo, and he founded a social network.

  • Florian Drabeck

    Florian Drabeck



    Before joining Westwing, Florian worked at Bain & Co focused on M&A, Private Equity and restructuring as well as in the hedge fund industry. Florian has 2 PhD degrees (Finance, Mathematics) and is CFA charterholder.

  • Tobias Seitz

    Tobias Seitz



    Tobias has over 10 years’ experience with marketing strategies (especially in content marketing) for eCommerce companies such as Scout24 group and KICKZ.com. He holds a Master’s degree in Business Administration.

  • Adam Maschek

    Adam Maschek



    Before joining Westwing Adam gained working experience in different IT consulting firms abroad. Since his start in 2011, Adam has a key role in developing Westwing’s IT landscape and the Tech department further. He holds an MSc. in Computer Science of Budapest University of Technology.

  • Georg Biersack

    Georg Biersack

    Founder & Tech Operations Director


    Before founding Westwing, Georg was CTO at mysportbrands, projekt CTO at Zalando, CTO at mytheresa and worked as a consultant and software developer.

  • Teresa Mayer

    Teresa Mayer

    Creative Director Marketing


    Before joining Westwing, Teresa studied fashion and media journalism at AMD Akademie Mode und Design in Munich and Burda Journalistenschule Offenburg. After interning at several fashion and editorial departments, she completed her traineeship at ELLE and ELLE Decoration Germany and started at Westwing in October 2013. Now she is in the position of Creative Director Marketing

  • Germany/


  • Matthias Siepe

    Matthias Siepe

    Founder &
    Managing Director


    Before founding Westwing, Matthias worked at Bain & Co. as a project manager, focused on buying, strategy, growth in sales and sales controlling.

  • Sebastian Freitag

    Sebastian Freitag

    Managing Director Creative, Sales & Buying


    Before joining Westwing, Sebastian gained experience in several Dax100 companies in the areas of branding, lifestyle marketing and media. He holds a university degree in economics with specialization in marketing and market development.

  • Tatjana Köbler

    Tatjana Köbler

    Creative Director Germany


    Before joining Westwing, Tatjana studied Style and Fashion Management. She worked for several fashion companies and agencies in New York and Munich. She started at Westwing in 2015 as Merchandising Manager and is now in the position of Creative Director.

  • Tim Schäfer

    Tim Schäfer

    Founder &
    Customer Director


    Before founding Westwing, Tim was MD at Elementum, Head of E-Commerce & Product Head at dooyoo, and Consultant at Nessbach Marketing Agency.

  • Odette Simons

    Odette Simons

    Creative Director Netherlands


    Odette worked for several years as marketing manager and creative director at an international stock photo agency. Since 2003, she has been working independently as creative advisor and style director for magazines, TV shows and international brands in the home & living and fashion space. She has also hosted several TV shows.

  • Brazil

  • Andres Mutschler

    Andres Mutschler

    Managing Director

    São Paulo

    Before joining Westwing, Andres worked as an Engagement Manager at McKinsey & Company and founded a daily deals website in Latin America. Prior to that, he worked in consulting and M&A at A.T. Kearney, Crescendo Partners and Allianz Capital Partners. He holds an industrial engineering degree from USP, Brazil and an MBA degree from INSEAD, France.

  • Eduardo Oliveira

    Eduardo Oliveira


    São Paulo

    Before joining Westwing, Eduardo built his career working for 9 years at Procter&Gamble in different Product Supply areas. He holds a Civil Engineering degree and a master’s degree in Business Administration from FIA-Universidade de São Paulo (Brazil).

  • France

  • Amandine de Souza

    Amandine de Souza

    Managing Director


    Before joining Westwing, Amandine spent 6 years at Groupe Casino, a top French retailer. She managed first non food categories for France, and then acted as the international merchandise director, in charge of international negotiations - with food and non food brands-, and sourcing offices to develop private label from many geographies. She worked previously 5 years for Bain & Co.

  • Elise Simian

    Elise Simian

    Creative Director


    Before joining Westwing, Elise worked for an online furniture retailer. She also worked in product development and assortment strategy in the fashion industry. Elise has studied law and holds a master's degree in management from The French Fashion Institute.

  • Italy

  • Mattia Riva

    Mattia Riva

    Founder &
    Managing Director


    Before founding Westwing in Italy under the brand name Dalani, Mattia was a consultant at Bain & Company. Before Bain, he graduated in finance and worked for the Italian Private Equity and Venture Capital association.

  • Karim El Saket

    Karim El Saket

    Founder &
    Managing Director


    Before joining Westwing (in Italy running with the Dalani brand name), Karim has co-founded a media publishing house distributed by the Mondadori group and founded a logistics company servicing the top Italian media companies.

  • Alexandra Tobler

    Alexandra Tobler

    Creative Director


    Alexandra is an architect and a product designer with a vast international experience. She worked as a product designer in the biggest Design Studio in Brazil (India da Costa) and also as interior designer at Esther Giobbi. Before being Creative Director in Milan, she was Founder & Creative Director of Westwing Brazil.

  • Poland

  • Przemysław Kowalewski

    Przemysław Kowalewski

    Founder &
    Managing Director


    Before founding Westwing Poland, Przemysław worked as a consultant at McKinsey & Company, leading international projects. Graduated from Warsaw School of Economics and holds a post-graduate degree in Psychology of Market Behavior from University of Warsaw (Poland) and a MBA degree from Kellogg School of Management in the United States.

  • Marta Suchodolska

    Marta Suchodolska

    Creative Director


    Marta is an experienced home & living journalist. Before Westwing, she worked for the most popular Polish interior design magazines „Cztery Kąty” and „Dom&Wnętrze”. She also ran a TV show. Marta studied Exterior Architecture.

  • Russia

  • Gregory Gorelik

    Gregory Gorelik

    Managing Director


    Before joining Westwing, Gregory founded and operated several companies in the online affiliate space. He founded an import/export business, trading consumer products. He holds a master’s degree in Business and Economics from Stockholm School of Economics and studied advanced Russian at Moscow State University (Russia).

  • Michael van Kempen

    Michael van Kempen

    Managing Director


    Before joining Westwing Russia, Michael studied computer science and economics at Erasmus University Rotterdam (Netherlands). He worked in both offline and online retail ever since and decided to become entrepreneur on the Russian e-commerce market in 2011. He led a cooperation with Ozon holding and co-founded an e-commerce service providing company.

  • Yana Dmitrenko

    Yana Dmitrenko

    Creative Director


    Yana has shaped Westwing Russia's style, merchandising and campaign planning functions since joining in 2013. Before Westwing, Yana worked in business advisory for lifestyle, retail, and media companies. In her free time, Yana is an artist. She has a degree from the Finance Academy in Moscow.

  • Spain

  • Victor Garcia De Santiago

    Victor Garcia De Santiago

    Founder &
    Managing Director


    Before founding Westwing Spain, Víctor was a Senior Consultant at Bain & Co. He developed his career for 7 years in consulting working in Latam, US and Europe in different industries such as consumer products, retail, private equity and e-commerce. In those years he took some time to do his MBA at IESE Business School, Barcelona (Spain).

  • Juan Sureda

    Juan Sureda

    Managing Director


    Before joining Westwing, Juan was a Manager at Bain & Co. where he worked out of multiple offices including Los Angeles, New York and Madrid. His industrial expertise includes consumer goods & retail, private equity and eCommerce. Juan holds an MBA from IESE Business School, Barcelona (Spain).

  • Silvia Arenas

    Silvia Arenas

    Creative Director


    Before joining Westwing, Silvia has had 20+ years experience working for publishing companies, including Editor in Chief at El Mueble, the best-seller magazine in Home & Living in Spain. She also worked for other women magazines and National Geographic. She studied Classical Philology and holds a Master’s degree in Edition.

  • Private Label

  • Andreas Hoerning

    Andreas Hoerning

    Founder & Managing Director


    Before joining Westwing, Andreas worked for The Boston Consulting Group as a Project leader. He directed strategy & operations projects in the Consumer and Industrial Goods industries in Europe, the Americas and Africa. He holds a PhD in financial instruments regulation and has a degree in Law.

  • Sebastian Säuberlich

    Sebastian Säuberlich

    Managing Director


    Before joining Westwing, Sebastian worked in private equity supporting growth businesses strategically and operationally. Prior to that he was CEO of a confectionary business and worked as a consultant for Bain & Co. in Munich. He holds a degree in industrial engineering from the University of Karlsruhe (Germany) and an MBA from INSEAD (France, Singapore).

  • WestwingNow

  • Michael Stolle

    Michael Stolle

    Founder &
    MD Operations


    Before joining Westwing, Michael was Vice President Change & Integration at Johnson Controls, the global leader in automotive seating. Prior to that, he worked at McKinsey & Company as Associate Principal.

  • Alan Poensgen

    Alan Poensgen

    Founder &
    MD Tech + Marketing


    Before joining Westwing, Alan worked at Rocket Internet where he was CEO for an eCommerce company in Asia. Prior to that he worked at Spanish VC Grupo Intercom and co-founded an online gaming start-up.

  • Benno Zerlin

    Benno Zerlin

    Founder &
    MD Buying


    Before joining Westwing, Benno was leading the global sales organization for an Automotive Supplier and had spent 8 years with McKinsey & Company as a junior partner. He holds a PhD and a MSc degree in Electrical Engineering.

  • Christine Bürg

    Christine Bürg

    Founder &
    Creative Director


    Before joining Westwing, Christine worked for more than 20 years as a journalist for several women magazines such as ELLE, Marie Claire, Glamour, Vogue Business. Most recently, she was the deputy editor-in-chief of ELLE Decoration Germany.